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Jacoby & Meyers
Jacoby & Meyers is an American law firm established as a partnership by Len Jacoby and Steve Meyers (1943-1996) that used an extensive advertising campaign to build exposure and awareness of the firm, growing from a single storefront to as many as 150 offices in Arizona, California, Connecticut, New Jersey, New York, and Pennsylvania. It now has more than 300 attorneys practicing law in all 50 states.
Meyers died in 1996, age 53, in New Fairfield, Connecticut.
==History==
The firm was founded in 1972 by Len Jacoby and Steve Meyers (who had met as students at UCLA School of Law); its first office was a storefront in the Van Nuys section of Los Angeles.〔Hevesi, Dennis. ("Gail Koff, Principal in Jacoby & Meyers, Dies at 65" ), ''New York Times'', September 2, 2010. Accessed September 3, 2010.〕 During the 1980s, the firm rode a wave of television advertising, expanding to 150 offices, mostly in the Southwest and Northeast. With a strategy that focused on serving "middle-class individuals", Jacoby & Myers offered free consultations and flat fees for standard cases.〔Noble, Kenneth . ("Breakup of a Legal Duo: ''Jacoby v. Meyers''" ), ''New York Times'', October 21, 1995. Accessed September 3, 2010.〕 The local stores were staffed by general practitioners who used a company-developed system for filing and tracking each case, which could then be referred to specialized units that focused on areas such as bankruptcy, consumer law, criminal law, divorce law, and personal injury law. The firm had garnered much publicity for itself after holding an open house for the media at their offices, which the State Bar of California deemed to be a form of advertising in breach of its code of ethics. After the U.S. Supreme Court overturned restrictions on legal advertising in the United States in the 1977 case ''Bates v. State Bar of Arizona'', Jacoby & Meyers placed their first print ad in the ''Los Angeles Times'' the following day and aired their first television commercials within days, making it the first U.S. law firm to advertise on television.〔〔Thomas, Robert McG., Jr. ("Stephen Meyers, 53, Legal Innovator, Dies" ), ''New York Times'', April 21, 1996. Accessed September 3, 2010. "A day later Jacoby & Meyers ran their first ad, in the ''Los Angeles Times'', and within a few days after that the firm was on the air with the nation's first legal commercial."〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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